Performance Marketer

How to Value a Company: Numbers You NEED to Know When Selling Your Business

Episode Summary

Today I’m diving into selling a business. I’ll talk about how to understand what a company is worth and how to figure out if a market is right for you.

Episode Notes

A couple of weeks ago, I talked to somebody who didn't know how to value a company and what the valuable asset in their company was. I was kind of surprised, honestly. But then I thought…

“Wait a second! Probably more people don't know that. So, maybe we should talk about it!”  

So today, we're going to talk about: 

- selling a business

- how to understand what a company is worth 

- how to figure out if a market is right for you

I’ll dive into the topic using numbers and comps in the marketplace, explain how the stock market trades in multiples with the P/E ratio, and show how to value a company based on specific revenue numbers and multiples.

So stick around, we'll get into it right now.

Key Takeaways:

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