When you’re trying to learn a new skill, there are certain things you can always count on. There is always going to be some kind of a learning curve, and some people will find it easier than others.
When you’re trying to learn a new skill, there are certain things you can always count on. There is always going to be some kind of a learning curve, and some people will find it easier than others.
One thing is sure - no one ever got it right on the first go. I’ve been in this business for over 20 years, and there’s no doubt that the difference between my first and most recent survey is nothing short of astronomical.
So we all learn by failing at first and getting better as we go. But why we fail and how speaks worlds about the speed of our journey.
In all my years of building surveys and helping others do the same, I’ve seen people disrespect the process countless times. And as long as you’re trying to pull questions out of thin air, hoping you'll stumble upon crucial information about your audience - you’ll always be a long way from harvesting the true power of surveys.
You can mess up a survey in many ways, although some are much more common than others. I recently set a challenge for myself and was able to list out the 21 most common mistakes people make when building surveys.
Today, I’m going to share every single one and explain exactly how to avoid them.
There’s a lot of ground to cover, so let’s get to it right away!
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